Article 50 deployer transparency — applies 2 August 2026 · Toolkit for Shopify, WordPress & any website
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EU AI Act Article 50 toolkit

Transparency tools for AI product photos and website images.

One toolkit for deployers — label product photos on Shopify & WordPress, audit any website, or burn labels into creatives for email and ads.

Shopify · WordPress · WooCommerce
EU AI Label
euailabel.app

Visible AI labels on product photos — no theme code.

  • Theme app extension / plugin
  • AI-generated / AI-altered presets
  • EU icon templates
  • Compliance Hub & audit log
  • Multilingual badges
Free · Starter $7/mo · Growth $15/mo (pay by labeled photo)
Any website · any CMS
AI Act Icon
aiacticon.com

Scan, classify, and disclose AI images across your whole site with one script.

  • Add URL → verify email → free scan
  • Image registry & classification history
  • Versioned disclosure manifest
  • Lightweight badge script — no per-page edits
Free €0 (1 site, 500 images) · Starter €29/mo
Free browser tool · burned-in labels
EU AI Icon
euaiicon.com

Merge a visible AI label into the image pixels for email, ads, social, and PDFs.

  • Client-side in the browser
  • AI generated / AI modified presets
  • Label travels with the file
  • Credits never expire
10 free downloads/day · credit packs from €2

Three tools. One job — clear disclosure at first exposure.

Article 50 distinguishes providers (AI tools that create images) from deployers (merchants or agencies who publish them). Our toolkit helps deployers show visible, text-first labels where people actually see the content — on the storefront, across a full website, or inside off-site creatives.

Provider:Builds or fine-tunes the AI system that generates the image.
Deployer:Publishes AI images under their brand — usually the merchant or agency.
Shopper:Sees the label at first exposure, on the content itself.

Built for two audiences

Agencies
Agencies
  • Help clients prepare Article 50 workflows
  • Partnership demo: revenue share, multi-store setup
  • Roll out one disclosure standard across accounts
Direct
Store & website owners
  • You're usually the deployer when you publish
  • Label product photos or scan your whole site
  • Start free, upgrade when volume grows

Knowledge hub

Practical, source-anchored notes for merchants and agencies — not legal advice.

Article 50 of Regulation (EU) 2024/1689 introduces transparency obligations for providers and deployers of certain AI systems. For deployers who publish AI-generated or manipulated visual content, the visible disclosure duties apply from 2 August 2026.

Provider machine-readable marking has a grace period to 2 December 2026 — that does not remove a deployer's duty to show visible labels at first exposure.
Still unsure? Book a demo.

FAQ

No. Metadata and C2PA are useful upstream signals, but Article 50(5) requires the information to be clear and distinguishable at first exposure. Users don't read metadata — a visible label on the content is what the rule points at.

Ready to prepare for Article 50?

Pick the demo that matches you.

Free tiers · No theme code for Shopify · Not legal advice